The world is changing faster than at any other point of time in the history of man
kind, faster probably than the automobile, the telephone or electricity.
There are revolutions underway in cybernetics, telecommunications, genetics, optics,
physics, astronomy, medicine, environmental science and government.
These revolutions unlike in the past are not localized anymore. More and more organizations
are being compelled to become Multi National/Location Organizations in order to
survive by taking advantage localized market conditions.
Thus now more than ever there is a need for constant structured and unstructured
communication and information flow both in terms of voice and data.
The Wireless and Internet have provided the framework over which such communication
can take place. However, all organizations have a requirement of communicating information
with their partners using their unique workflows and processes.
It is in these domains that Geine is focusing on to provide solutions. Thereby extending
the enterprise, by providing the sales force on the field will the ability to communicate
with existing applications at the central office for an MNC/FMCG or providing a
consumer a medium to communicate with the corproates during their leisure time from
neutral venues(eg. Shopping Mall, Coffee Bar, etc).
With the trend of more and more businesses becoming distributed continuing and wireless
networks being cheaper and faster to deploy than terrestrial ones. Mobile devices
are becoming a necessity for all businesses.
Therefore, Geine has been providing solutions to businesses across various industries
to harness the potential of the Wireless Network Coverage provided by service providers.
Geine has been extending the capabilities of existing business applications to the
increasing prevalent mobile devices.
In addition to providing the benefits of existing applications to mobile users,
Geine has also been focusing on extending business application to extend the same
to partner companies and remote branch offices.
The Internet has provided businesses with a great opportunity to distribute their
operations to en cash on the benefits provided in different locations. However,
with the opportunity of distribution comes the greater need of exchange of information.
Geine has been providing web solutions to businesses across various industries for
them to harness the potential by assisting them in distributing their operations/partners
across various locations and still ensuring that the information exchange and application
usage is as transparent as if they were operating in the same premises.
Performance & Incentive Management Engine
In today’s Dynamic Markets sustained growth cannot be achieved without influencing
sales force behavior, which has been displayed a positive co-relation with providing
incentives to do the right things the right way. Geine Technologies SPIM Platform
is a holistic next generation business objective led technology solution which enables
corporate to set targets, monitor achievement/performance and calculate incentives/rebates
efficiently and effectively on a managed services model.
The Geine Technologies SPIM Platform enables corporate to
- Communicate & validate/reinforce agile sale strategies
- Influence sales force behavior
- Improve operating efficiency
- Measure & manage sales performance more effectively
- Conceive, Deploy & Analyze flexible incentives and
- Capability to conduct what if simulations
Therefore a comprehensive SPIM deployment will enable the company to achieve revenue
growth, profitability and retention.
Partner Relationship Management Engine
Partner Relationship Management (PRM) is a business strategy for improving communication
and processes between the corporate and their channel partners.
Our PRM application enables corporate to automate and streamline all administrative
operational tasks in relation to the channel irrespective of the process. An integrated
deployment of our solution enables the corporate to deploy the following:
Our PRM application is a web based application wherein certain modules can be made
available on the mobile phone or PDAs.
Consumer Relationship Management/Retailers Utopian Solution
(CRM/RUS)
All corporate in Retail space are striving to address two main needs
- Provide a repeatable international quality shopping and recreational experience
for today’s knowledgeable Consumer with availability to credit, mobility and increased
lifestyle spending – Customer Focused.
- Improve the efficiency and effectiveness of the extended Enterprise – Partner Focused
The target of delivering an international experience can be achieved by
- Step 1 : Identifying the customer
- Step 2 : Profiling the customer
- Step 3 : Communicating with the customer to identify changing needs
Most of the initiates taken the world over are still focused on building customer
relationships by use of the primitive Step 1, wherein customers are provided future
incentives for purchases made.
Geine Technologies has conceptualized a solution which pro-actively identifies customers,
builds the customer profile across all customer touch points, thereby providing
the ability to up sell based on customer profile.
Thereby, proactively grow the customer size, communicate in real time with customers
and identify customer needs based not only on their own inputs, but also that of
their networks and extrapolate data from similar profiles.
Consumer Connect Managed Service
The Consumer Connect concept came from the realization that
With the increasing demands on individual’s time because of their changing lifestyle,
it is imperative that relevant information is available to the consumer in
the most convenient and simplistic manner at the right time.
Armed with more disposable income the consumer is demanding a high quality shopping
and recreational experience
Initiates the world over are still focused on building customer relationships by
use of the primitive means, wherein customers are provided future incentives for
purchases made.
Geine Technologies has conceptualized a solution, Consumer Connect,
to enable the Retailers to proactively provide customers personalized promotions/offer
in real time based on their impending purchase and continuously growing their customer
base.
Consumer Connect provides corporate/retailers with the ability to offer context
based (including location, preferences, profiles, etc.) individualized promotions
with minimal of supervision, thereby maximizing sales by providing
relevant information to qualified prospective consumers.
Consumer Connect is the utopian advertising media which is low
on cost, interactive and sharply focused, which till now existed
only in corporate dreams. Consumer Connect converts this into a reality.
Consumer Connect will be a completely managed service which will drastically
improve the customer experience at Retail Destinations and simultaneously, revolutionize
the interaction (communication and transaction) between corporate and consumers.
Social networking revolves around connections and is based on the theory that "a
friend of a friend is potentially my friend".
Current implementations of the Social Networking concept are only available in the
following variants
- Business Networking
- Friends/Dating Networking
- Common Interests: Alumni/Pet/Photo
Most of the players in the social networking space have taken the definition of
Social Networking too literally and have not experimented with extrapolations of
the social networking concept for business needs.
The need for Social Networking in businesses is much larger as all businesses are
a consortium of networks - the suppliers/vendors, the distribution chain partners,
the employees internal & external, the customers, etc.
Therefore, the maximum benefits from social networking is to be derived by businesses.
Social networking applications will not only be an innovative way to expand the
pool of customers, future employees, suppliers, etc. in a cost and time-effective
manner, but also used to strength the communication and thereby relationship with
partners (customers included).
Our Social Networking Engine assists in
- Profiling the customers
- Increasing the customer base
- Open new bi-directional channel for communicating more effectively
- Strengthening the brand
- Build a sense of community behind the product/service offerings
- Reinforce the customer's buying decision
A Social Networking Application will also provide the ability for partners and customers
to share their experiences, utilities, tips, common interests around the product/service
in return for incentives, if required.
Our Social Networking Platform provides all the bolts to rapidly deploy a comprehensive
social networking solution by only requiring customization of the look and feel,
integration with existing systems and business logic for the value added service
to be offered.
Geine's ITWorkflow Engine
In the Modern day Business Environment, where there is a continuous pressure of
increasing the bottom line despite falling sale prices, rising input prices and
global competition without protection, chaos has become an integral part of any
organization. Chaos can be identified by the following characteristics in an organization
- Continuous Crisis Management
- Regularly missing Customer Quality Expectation
- Frequently over-stepping planned delivery date
- Operating at less than capacity
- Repeated Rework
Our solution of a comprehensive solution which works in conjunction with the existing
systems to ensure that the right action is performed by the right person at the
right time by
- Tracking in real time the exact status of any instance of a process
- Proactively prompting and communicating the task to be accomplished, based on a
customizable workflow
- Ensures due diligence for each task in a process
Enables corporate to
- Optimize Utilization of Resources for Task Completion. Thereby, increasing efficiency.
- Follow Organization Best Practices for each Activity. Thereby, increasing effectiveness.
- Minimize time lag between tasks by proactively prompting the task to be undertaken
- Seek task completion assurance and not only job completion
- Ensure Task or Resource do not wait for each other
- Provide Job Responsibility clarity with respect to each activity
- Obtain exact activity status in real time
Use historical information to re-engineer and improve processes.
INTELLICONNECT provides managers/business users in a corporation a tool available
online/on their desktops which provides them an ability to communicate with the
audience of their choice and obtain data which will enable informed decision making
in real time. In addition to campaign, specialized services can also be enabled
on individual request at extra cost eg. provide ability to sales force to obtain
price and stock availability
The scope of this is not remain limited to promotional information dissemination
but also provide market intelligence eg. actions of a competitor for a particular
SKU, identify knowledge levels of the field sales force, impact of a price change
by offering the revised price to a sample consumer set, etc.
Therefore, it can be used by the corporate to do product launches, test marketing,
test experimental ideas/innovations, run contests/surveys, etc. at remote locations
and obtain results of the same in near real time .
The solution is available as a managed services and a standalone distributed variant,
wherein each component is capable of performing its function independently irrespective
of connectivity and periodic synchronizing to ensure complete data is exchanged
irrespective of source of acquisition of data.
Intelligent Retail Kiosk/Intelligent Point of Sale Station(IPSS)
Our expertise in the required domains of service delivery, technology and entertainment
has enabled us to conceive the IPSS, which powers distinct audio, textual, mobile
and audio-visual content at geographically distributed Retail Locations eg. Shopping
Malls, Airports, Multiplexes, Up market Pubs and Restaurants, Coffee Bars, Hotels
and Fitness Centers. Centrally controlled from a Remote location eg. Head/Branch
Office.
The IPSS provides :
- The patron of the retail outlet a highly satisfying, high quality, diverse, real-time
and customized audio-visual experience - Customized Customer Experience
- The Corporate an interactive media to reach the patrons of a retail outlet. Thereby,
provide advertisers with an opportunity to remain highly targeted at extremely low
costs and be interactive with the target group if they choose to
- The Retail Outlets an ability to enhance the value of the establishment in a user
friendly and non-obtrusive manner due to the size and aesthetics of our product
At the retail outlet in addition to enhancing the value of establishment, the versatile
IPSS can offer other services like integrating outlet sales with a centralized system
so as to ensure top management has a birds eye view on the operations. Thus assisting
outlets how have to maintain huge inventories to move from a sales forecasting system
to a materials replenishment system. Thereby, saving huge costs. The IPSS can also
be used to link the outlet to a central security system or provide training at multiple
remote locations simultaneously.
The corporate, due to the extreme competition and pressured margins, have been in
the search of a utopian advertisement media, which is interactive and sharply focused,
will obtain realization of a dream. Thereby enabling them to do product launches,
test marketing, targeted advertisement campaigns, test experimental ideas/innovations,
run contents, survey, etc simultaneously at remote locations and obtain the results
of the same virtually in real time.
The IPSS are also provisioned to provide other differentiated services - eg. Internet
Browsing, Mobile Accessories( Ringtones, Java Games), Centralised Ticketing( Entertainment
& Travel), Utility Bill Payment, Multiplayer Gaming, etc.
The remote management system caters to both the online and offline transmission
model. ie. incase an IPSS is not connected via any media including telephone line
, the same can be updated by updating the content on a laptop and carrying the laptop
to the remote site for an update. Thereby ensuring the content is always fresh and
latest.
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